Margo Bates Publicity Inc. offers a full menu of public relations services
and activities to help companies reach their corporate public relations
and marketing objectives.
Analyze and organize client's PR needs through corporate and
product positioning by examining a combination of corporate goals,
external perceptions, market climate and competitive landscape.
Create and implement PR and communications strategies, plans,
and activities to support sales and marketing objectives by strategic
thinking and skillful advanced planning, which are the essence of
a results-oriented communications campaign.
Maintain close working relationships with journalists in
a variety of high technology, business, and consumer markets, locally,
nationally, and internationally.
Coach clients on the most successful way to interact with all
types of print and broadcast journalists through media training.
Our clients quickly come up to speed about the "unspoken laws" of
media relations.
Develop messages - news releases, backgrounders, biographies,
annual reports and other materials and present them in appropriately
targeted, accurately-phrased, engagingly-written documents. We collaborate
with clients on their positioning to create corporate, product, market
and technology messages that are succinct, consistent and bulletproof.
Offer full-service speaker programs including speech writing,
research and biography development, speaker placement and speech coaching.
Provide company-wide PR support from ongoing internal newsletters
to seminars, awards, contests and special events. We recommend the
best strategies and programs to motivate employees, elevate morale
or keep team members up-to-date.
Design, conduct and evaluate targeted research projects designed
to gauge the perceptions of market influencers and provide clients
with valuable feedback on positioning and messages.
Provide assistance to our client's marketing department through
promotional support of their marketing initiatives, with counselling
on market concepts and positioning.
Develop presentations by tapping into our network of graphic
artists and designers to create compelling multimedia presentations,
whether corporate video or staff newsletter - whichever approach best
suits the audience and overall objective.
Provide international support - by assisting clients with
full-scale communications campaigns on a worldwide basis.
Provide concept, execution & implementation of special events.
Coordinate new product introductions by orchestrating all
the elements necessary to generate maximum impact and results.
Margo Bates Publicity has established a reputation for exceeding client
expectations - in part, because we make a deliberate effort to master
the front-end details, while keeping the background details running
smoothly.